奥浦诺(Opera)笔试题目
10-15 23:59:20
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导读：types of recruiting messages in its advertising. The first, called "See the World," gets onepercent of type A students to apply, but three percent of type B students. The second,called "Pathway to Leadership," gets five percent of Type A students to apply, but only twopercent of type B students.The chart below lists the breakdown of types A and B students at some of our majorcampuses, and the message our client is using on campus.School
奥浦诺(Opera)笔试题目,标签：银行笔试题目,企业笔试题目,http://www.qz26.com
types of recruiting messages in its advertising. The first, called "See the World," gets one
percent of type A students to apply, but three percent of type B students. The second,
called "Pathway to Leadership," gets five percent of Type A students to apply, but only two
percent of type B students.
The chart below lists the breakdown of types A and B students at some of our major
campuses, and the message our client is using on campus.
School % of Type A Students % of Type B Students Recruiting Message Used on Campus
University 1 80% 20% Pathway to Leadership
University 2 48% 52% See the World
University 3 70% 30% Pathway to Leadership
University 4 60% 40% See the World
Q6: Assuming there\'s no difference between the costs of each message, what can you tell me
from this information?
School % of Type A Students % of Type B Students Recruiting Message Used on Campus
University 1 80% 20% Pathway to Leadership
University 2 48% 52% See the World
University 3 70% 30% Pathway to Leadership
University 4 60% 40% See the World
A: According to these numbers, the client should use the "Pathway to Leadership" message
across all four universities. The "See the World" message is preferable only if more than 80%
of the students at a given university are of type B.
An even more insightful response would mention that the ultimate answer depends on the cost
of each message, whether the cost increases depending on the number of students at the campus,
and how interested we are in students of Type A vs. Type B (e.g., will one type be more likely
than the other to get an offer and to be successful on the job). One could imagine using both
messages on some campuses if the additional cost were justified by the resulting increase in
hires.
Question
University 4 graduates 1,000 seniors each year.
Q7: How many new candidates might be generated by changing the recruiting message at
University 4 to Pathway to Leadership?
A: The answer is 20 candidates (i.e., an increase of over 100%).
Number of each type of student at University 4:
1,000 seniors x 60% = 600 Type A students
1,000 seniors x 40% = 400 Type B students
Candidates attracted be See the World message:
(1% x 600) + (3% x 400) = 18 candidates
Candidates attracted by Pathway to Leadership message:
(5% x 600) + (2% x 400) = 38 candidates
Increase in candidates resulting from change in message:
38 - 18 = 20 more candidates (an increase of over 100%)
Question
Q8: What sort of next steps should we tell our client we\'d like to take based on what we
have discussed today?
A: The ability to come to a logical, defensible synthesis based on the information
available at any point in an engagement is critical to the work we do. Even though we\'d
consider ourselves to be very early in the overall project at this point in the case, we do
want to be able to share our current perspective. The ideal answer would include the following
points:
FINDINGS
· There appears to be an opportunity to significantly increase total applicants of the
types of recruiting messages in its advertising. The first, called "See the World," gets one
percent of type A students to apply, but three percent of type B students. The second,
called "Pathway to Leadership," gets five percent of Type A students to apply, but only two
percent of type B students.
The chart below lists the breakdown of types A and B students at some of our major
campuses, and the message our client is using on campus.
School % of Type A Students % of Type B Students Recruiting Message Used on Campus
University 1 80% 20% Pathway to Leadership
University 2 48% 52% See the World
University 3 70% 30% Pathway to Leadership
University 4 60% 40% See the World
Q6: Assuming there\'s no difference between the costs of each message, what can you tell me
from this information?
School % of Type A Students % of Type B Students Recruiting Message Used on Campus
University 1 80% 20% Pathway to Leadership
University 2 48% 52% See the World
University 3 70% 30% Pathway to Leadership
University 4 60% 40% See the World
A: According to these numbers, the client should use the "Pathway to Leadership" message
across all four universities. The "See the World" message is preferable only if more than 80%
of the students at a given university are of type B.
An even more insightful response would mention that the ultimate answer depends on the cost
of each message, whether the cost increases depending on the number of students at the campus,
and how interested we are in students of Type A vs. Type B (e.g., will one type be more likely
than the other to get an offer and to be successful on the job). One could imagine using both
messages on some campuses if the additional cost were justified by the resulting increase in
hires.
Question
University 4 graduates 1,000 seniors each year.
Q7: How many new candidates might be generated by changing the recruiting message at
University 4 to Pathway to Leadership?
A: The answer is 20 candidates (i.e., an increase of over 100%).
Number of each type of student at University 4:
1,000 seniors x 60% = 600 Type A students
1,000 seniors x 40% = 400 Type B students
Candidates attracted be See the World message:
(1% x 600) + (3% x 400) = 18 candidates
Candidates attracted by Pathway to Leadership message:
(5% x 600) + (2% x 400) = 38 candidates
Increase in candidates resulting from change in message:
38 - 18 = 20 more candidates (an increase of over 100%)
Question
Q8: What sort of next steps should we tell our client we\'d like to take based on what we
have discussed today?
A: The ability to come to a logical, defensible synthesis based on the information
available at any point in an engagement is critical to the work we do. Even though we\'d
consider ourselves to be very early in the overall project at this point in the case, we do
want to be able to share our current perspective. The ideal answer would include the following
points:
FINDINGS
· There appears to be an opportunity to significantly increase total applicants of the
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